Canada ranked first for governance, people, and immigration and investment in the Anholt-Ipsos Nations Brand Index 2021.
The Nations Brand Index, which measures the reputations of nations worldwide, ranked 60 countries based on survey results from 60,000 interviews.
Canada moved up to second place in the Index for the first time in its history and ranked first for governance, people, and immigration and investment.
The Nations Brand Index ranks countries based on their perceived quality in six categories:
- Exports – which measures the opinions on a country’s products and services;
- Governance – which measures the competence, fairness, and commitment to global issues of national governments;
- Culture – which assesses global opinions on a nation’s heritage and its appreciation for contemporary culture;
- People – which evaluates how competent, friendly, open, and tolerant the populace is;
- Tourism – which gauges how attractive a country is for visitors; and
- Immigration and investment – which measures a country’s ability to attract immigrants, skilled workers and international students, as well as evaluate its quality of life and business environment.
In the Index, Canada ranked first in the immigration and investment, governance and people categories while also steadily ranking towards the top in the remaining categories.
Over the last two years, Canada solidified its top-three status in the Nations Brand Index before placing second in this year’s rendition, overtaking the United Kingdom.
The top-ranked country in the Anholt-Ipsos Nations Brand Index was Germany, retaining its position at the top for the last five years.
Canada has steadily gained popularity among immigration applicants thanks to its superior quality of life and benefits for its residents.
In addition to leading medical facilities and educational institutions, Canada also offers beneficial and available employment opportunities – with Canadian PR – to applicants through its Express Entry system and various Provincial Nominee Programs (PNPs).
Moreover, Canada has pledged to welcome 1.2 million new immigrants to the country by 2023 as part of its new Immigration Levels Plan.